Events with Scott Vaughan (4/5): What is Integrate & how does it add value to businesses and buyers?

Part 4: What is Integrate and how does it add value to businesses and buyers?

 

In B2B marketing, there are typically multiple people (i.e. within a buying account) that are involved in the buying process. And what’s more, each person will use a range of different channels as part of that larger buying process. So, the question is:

How do you connect and integrate all these channels and complexities in a way that marketing and sales teams can better collaborate on and engage with a single account?

Integrate addresses this question with their demand acceleration software, which is a platform that allows you to build what they call a “Demand Cloud”. In this section, Scott explains what the Demand Cloud is, its 5 main pillars, and how this can add value to both businesses and buyers.

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About the Author

Kyra Albano

Amsterdam-based MarTech consultant passionate about the optimisation of technology, cross-cultural communications, and business strategy towards a better future. When I’m not busy working I love to to surf, write, and explore all sorts of new places!

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