Events with Scott Vaughan (3/5): What the opportunities are within the events space?

Part 3: What are the key opportunities that lie ahead in the world of events?

 

When asked what he thinks are the biggest opportunities within the events space, Scott dives into four core ideas: Modernization, Data Connection, Storytelling, and Multi-Channel Communication.

And on top of that, what does our veteran CMO and current CGO (Chief Growth Officer) believe marketers are getting right now, and where could we do better? 

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About the Author

Kyra Albano

Amsterdam-based MarTech consultant passionate about the optimisation of technology, cross-cultural communications, and business strategy towards a better future. When I’m not busy working I love to to surf, write, and explore all sorts of new places!

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