Events with Scott Vaughan (1/5): How have buyers and audiences changed?

Se plonger dans la transformation digitale peut être effrayant. Cela est pourtant nécessaire pour rester pertinent. Scott donne ici des conseils pour encourager les leaders à sauter le pas.

Diving into digital transformation can be scary. But if businesses want to stay relevant, they need to do it. Learn what advice Scott has to give to leaders who may be afraid to take the plunge.

Qu'est-ce qu'est la plateforme Integrate et comment l'entreprise apporte-t-elle une valeur ajoutée unique aux autres business et acheteurs?

What is Integrate, where does it fit into the larger events and marketing puzzle, and how does the company add value to both businesses and buyers?

Scott présente 4 idées principales concernant les opportunités qu'ont les spécialistes du marketing dans le monde de l'évènementiel.

When asked what he thinks are the biggest opportunities within the events space, Scott dives into four core ideas; what marketers seem to be getting right; and where we need to be doing better.

La technologie et la COVID-19 ont changé le monde. En se penchant sur l'industrie de l'évènementiel, Scott montre deux façons dont les spécialistes du marketing doivent changer.

It's a no-brainer: Tech and COVID-19 have changed the world. And zooming in on the events industry, Scott points out two main ways that marketers are being called to change (if they aim to succeed).

Dans cette partie de notre série avec Scott Vaughan, Scott nous partage la façon dont il pense que les acheteurs ont changé ainsi que les trois éléments principaux qu'ils demanderont encore.

Kyra Albano, consultante chez LeadFabric, interviewe Scott Vaughan (Chief Growth Officer chez Integrate) à travers une série de vidéos à propos du futur du marketing évènementiel.

LeadFabric consultant Kyra Albano interviews Scott Vaughan (Chief Growth Officer at Integrate) across a five-part video series about the current and future state of event marketing.

Recording of our webinar from 11th June 2020 where we discussed how to apply the required change in a scalable and feasible way not only in manufacturing industry.

We are supporting our community with 60 minutes of guaranteed zen. You will experience mindfulness, stretching and neck & back pain relief exercises.

Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects.

Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects.

Recording of our webinar from 2nd April. Hear Jason Cappiello from Kanthal, a world leading brand in the area of industrial heating technology, share how they revolutionized their marketing processes