Part 5: What advice does Scott have for B2B leaders to thrive in our ever-changing digital-first world?
We’ve moved on from the Marketing Automation Era. And it's clear that today, just automating things is not enough. We can do a lot more: Connect more channels, use data intelligence, leverage more advanced technology...
And while taking those steps and diving deeper into digital transformation can be scary, if businesses want to stay relevant, they simply can’t afford not to take the plunge. As Scott says, “the courage to move forward is more important than ever.”
Watch the video to learn what Scott had to say when asked for his advice for leaders who may be afraid or hesitant to make bolder moves in the face of radical change and digital transformation.
- Intro: An Interview with Scott Vaughan
- Part 1: How have buyers and audiences have changed?
- Part 2: How has the marketer's world has changed?
- Part 3: What are the biggest opportunities within the event marketing world?
- Part 4: Where does Integrate fit in and how does it add unique value to both buyers and businesses?
- Part 5: What advice does Scott have for B2B leaders to thrive in our ever-changing digital-first world?