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About the Author
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Most Recent Articles
2022 Outreach Revenue Innovators - Strategies For Selling to the Modern Buyer
New buying trends have come a long way from the sales cycles and funnels of the past, and our methods and approaches must be adapted to buyers being savvier and wanting more control in the process.
LeadFabric becomes 1st Drift Platinum Partner in EMEA
LeadFabric has announced that they have been promoted to Drift’s highest partnership status, making the marketing consultancy the first to achieve this milestone outside of the United States.
Intent Data: Your Secret Weapon for Recession-Proof Marketing
Intent data can help you determine where your prospects are in the buying process by matching intent signals to your target account. This means you can understand when a company is in-market.
Our Takeaways from the 2022 Forrester B2B Summit
Find out our key takeaways from the EMEA Forrester B2B Summit 2022 to ensure B2B growth acceleration.
What B2B Marketers Need To Know About Buying Intent Data
Understanding different types of intent data can be tricky. See the main takeaways on the topic of intent data investments from the EMEA Forrester B2B Summit.
The Insight-Driven Business: Using B2B Analytics To Strategic Advantage
Effective marketing is all about analytics. Read on to find out how successful B2B analytics teams effectively drive insights and how to create and insight driven advantage for your business.
Driving Aligned B2B Marketing Transformation
In this blog, we outline key takeaways from Forrester's B2B Summit on the topic of B2B Marketing Transformation Alignment to stay competitive and relevant.
A Summer Reading List to Hone Your ABM Expertise
Use summer to brush up on account based marketing knowledge. LeadFabric curated a list of resources on high-level ABM concepts, intent data, account selection, and personalized customer experiences.
Usights Podcast with Koen De Witte
Podcast recorded by the team at Usights with our Managing Director.
L'ABM est souvent présenté comme étant l'avenir du marketing B2B, mais les interprétations de ce que signifie réellement l'ABM varient énormément.
Forrester a présenté une approche Crawl-Walk-Run pour abandonner les MQLs et adopter le marketing basé sur les opportunités lors du B2B Summit 2022. Découvrez ce que cela signifie pour vous.
Au Forrester B2B Summit 2022, nous avons appris pourquoi le marketing basé sur les opportunités est une stratégie marketing B2B efficace. Est-il temps de dire au revoir aux MQLs et d'utiliser l'ABM?
ABM: het one-size-fits-all-vraagstuk
ABM wordt vaak gezien als de toekomst van B2B-marketing, maar de invulling ervan kan sterk verschillen. We analyseren de 3 voornaamste categorieën en hoe je hieruit kunt kiezen.
Een 'Kruip-Loop-Ren'-aanpak naar Opportunity-Based Marketing
Forrester bedacht een 'Kruip-Loop-Ren'-aanpak voor een vlotte transitie van MQLs naar een Opportunity-Based Marketing op B2B Summit 2022. Ontdek wat dit betekent voor jouw organisatie.
Vaarwel MQL's, welkom Opportunities
Op het Forrester B2B Summit 2022 leerden we waarom Opportunity-Based Marketing een effectievere strategie vormt dan lead generation. Zeggen we de MQL vaarwel en maken we plaats voor ABM?
The One-Size-Fits-All ABM Conundrum
ABM is often touted as the future of B2B marketing, but interpretations of what ABM actually means vary wildly. We break down 3 main categories of ABM and how to choose which is right for your needs.
ABMonday
Forrester outlined a Crawl-Walk-Run approach to abandoning MQLs and adopting opportunity-based marketing at B2B Summit 2022. Find out what this and other ABM best practices mean for your MarTech stack
Goodbye MQLs, Hello Opportunities
At Forrester B2B Summit 2022, we learned why opportunity-based marketing is a more effective B2B marketing strategy than lead generation. Is it time to say goodbye to MQLs and embrace ABM?
In light of the new Apple features that let users control and watch the use of their data, we took a deep dive into these apple features to figure out what this means for us digital marketers.
Comprendre ses acheteurs et leurs processus décisionnels est essentiel pour développer une stratégie marketing B2B.