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This position is filled.
About the Author
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Stien is a HR professional with a business-focused mindset who sees human capital as a company's most important asset. Driven by change, talent acquisition & performance management. She believes that team spirit is the most difficult, yet also most rewarding way to grow together.
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In light of the new Apple features that let users control and watch the use of their data, we took a deep dive into these apple features to figure out what this means for us digital marketers.
Comprendre ses acheteurs et leurs processus décisionnels est essentiel pour développer une stratégie marketing B2B.
With the goal of striking the balance between centralization and localization, Trend Micro teamed up with LeadFabric to execute a suite of localized digital campaign services.
Contrairement à ce qu'on pourrait penser, tout prospect n'est pas forcément bon prospect. Lisez notre eBook interactif pour en apprendre davantage sur les ICPs, buer personas et buyer journeys.
好奇心のギャップ、つまりバイヤーと顧客が知っていることと知りたいことの間の距離は、動く目標です。それは時間の静的な場所ではありません。すべての相互作用で、人々は、前向きか後ろ向きか、ポジティブかネガティブかにかかわらず、文脈と理解を変える何かを学びます。
好奇心的差距—你的買家和客戶知道和想知道東西之間的距離是一個移動的目標。它不是一個靜止的時間地點。在每次互動中,人們學到的東西會改變他們的背景和理解,無論是向前還是向後,無論是積極的還是消極的。
ABM, or account-based marketing, may be the best B2B marketing solution after third-party cookies are phased out. Account selection, avoiding ABM pitfalls and choosing the right technology are key.
Learn more about the impact the demise of third-party cookies will have on B2B marketers and potential solutions we can consider implementing in order to adapt.
An in-depth explanation on what cookies are, why third-party cookies are being phased out, and how digital marketers can adapt to this major change.
Read how Irdeto successfully implements a buyer-centric strategy, powered by marketing automation, with the help of LeadFabric.
In samenwerking met LeadFabric past Telenet marketing automation, conversational marketing en content automation toe om zijn B2B-marketingstrategie te verbeteren.
Suite à la participation de LeadFabric à l'évènement RIM en France, voici quelques chiffres clés et constats sur la leadgen en ventes et marketing B2B.